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Google AdWords: The Only PPC Advertising Guide ...
9,95 € *
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Ever wondered how ads work? Have you always wanted to reach new customers and grow your business but haven't figured out how to go about it?Well, you have come to the right place!This book is a complete beginners guide to fully grasping the ways of utilising Pay Per Click advertising to have a wider customer reach and expand your business.It explains how to use tools such as Google Analytics and search engine optimisation to achieve more reaches on search engines when keywords are typed and how to apply the use of Google, Facebook, and YouTube into a combination as a single strategy.The book provides insight on special and relevant ad practises on social media such as retargeting on Facebook and strategic niche based advertising on platforms such as LinkedIn, YouTube, and Instagram.It goes on even further to elaborate on the various principles that govern how search engine optimisation works, the ways to effective SEO development and how to develop and create content with these laid down principles.So what are you to expect?Set up: the ways to set up your adwords budget based on your targets and objectives.Development: how to write very effective ads that are bound to lead to productive conversions.Selection: how to choose the right keywords to fit your campaign based on your ad and how to make them work for you.Further into the book, there's information on how to go about optimising your existing campaigns using real-time data to avoid waste of resources and to assure customer conversions.Also, campaigns are of various forms and types with a lot of advantages and disadvantages as well as their individual strengths and weaknesses.The book provides understanding on the ways to run different campaign types such as video and shopping display, just to mention a few. 1. Language: English. Narrator: Aaron Miller. Audio sample: http://samples.audible.de/bk/acx0/178833/bk_acx0_178833_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 22.09.2020
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KaChing: How to Run an Online Business that Pay...
9,95 € *
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Make Your Virtual Cash Register Go KaChing! The Web is a powerful “money button” that can connect you with vast networks of customers, solidify your business image, and create continual growth. The key is in knowing how to install that button effectively. In an era of blogging, social networking, message boards, and websites for every subject under the sun, it’s difficult to figure out which Internet tools are the ones that will make your virtual register go “KaChing!” It’s also important to create an overall strategy with these tools that will maximize your time and web usage. Fortunately Joel Comm, one of the world’s leading experts in making money online, delivers tips, tactics, and commonsense guidelines to customize your Internet approach with KaChing. From walking you through the best blogging tools for your needs to exploring the many avenues of Twitter, Linkedin, and web networking, Comm demystifies the many options the Web has to offer—and helps you clarify your business strategy to better reach targeted audiences. KaChing will show you: 7 web content types that work together People who can help you generate content that gets hits, mailing lists, and merchandising Advertising strategies that connect you with contacts, partner sites, and customers YouTube, webinar, and other online video tools Branding approaches that speak to your customer base Search engine optimization (SEO) tips that get your web site and business more attention 1. Language: English. Narrator: Walter Dixon. Audio sample: http://samples.audible.de/bk/gdan/000420/bk_gdan_000420_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 22.09.2020
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Scrivere per il web 2.0 [Writing for the Web 2....
9,95 € *
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Così come esistono delle regole per la scrittura tradizionale su carta, ne esistono anche per il web writing, cioè per la scrittura sul web. In effetti, ogni volta che scriviamo online, stiamo comunicando su un mezzo che ha caratteristiche particolari, differenti da quelle di tutti gli altri media. Lo si capisce già dal fatto che i testi per Internet si chiamino "contenuti", e che non siano semplicemente composti da parole, ma anche da link, da immagini e da video. La scrittura per il web è in sostanza un mondo a sé rispetto alla scrittura tradizionale. Questo audiolibro fa luce su quelle che sono le norme per scrivere online in maniera efficace. Dedicato idealmente a tutti gli studenti universitari che desiderino avvicinarsi alle professioni legate alla comunicazione sul web, il presente lavoro è in realtà utile anche ai marketer che vogliano comprendere come sfruttare più efficacemente la presenza online delle loro aziende, migliorando il modo in cui comunicano attraverso il sito e il blog aziendali. Scritto in modo diretto e con uno stile pragmatico, l'audiolibro mira a trasferire ai lettori tutte le norme che regolano il web writing, con l'intento di renderle da subito riutilizzabili. Nonostante il campo di applicazione del web writing sia pressoché sterminato, il testo si è posto l'obiettivo di analizzarlo ampiamente. Il risultato di questo sforzo è che gli autori trattano vari tipi di scrittura per il web, da quella per i social network a quella dei siti di e-commerce, da quella per i blog a quella per le campagne di e-mail marketing. Un capitolo dell'audiolibro è inoltre dedicato alla SEO, cioè alla Search Engine Optimization e alle influenze che tale disciplina esercita sulla creazione di contenuti online. La progettazione dei cosiddetti "contenuti di qualità" non può infatti prescindere dalla conoscenza di alcuni dettagli squisitamente tecnici, che vengono qui presentati in modo semplice e chiaro. 1. Italian. Lorenzo Visi. http://samples.audible.de/bk/area/000234/bk_area_000234_sample.mp3.

Anbieter: Audible
Stand: 22.09.2020
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Think Content!
39,90 € *
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Für erfolgreiches Marketing benötigen Sie Content und das Wissen darüber, wie Sie Content-Strategien für Ihr Unternehmen entwickeln, planen und umsetzen. In der lang erwarteten Neuauflage finden Sie praxisnahe Ideen und neue Anregungen für effizientes Marketing mit Content und erfolgreiche Umsetzungen - mit Lösungen für B2B und B2C. Randvoll mit Wissen für Content-Produzenten: Storytelling, SEO, Texte, Grafiken, Video, Audio, Sprachassistenten, Virtual und Augmented Reality, User Generated Content sowie Live-Content.Aus dem Inhalt:Website-Content aus allen BlickwinkelnUnterschiedliche Content-ArtenZielgruppen relevante Content-IdeenContent-Marketing-Aktionen aus der PraxisDie richtige Content-StrategieLaunch- und Relaunch-ProjekteZielgerichteter Auf- und Ausbau von Web-InhaltenContent im Tagesgeschäft organisierenGute Texte erstellen - Usability und DesignEssenzielles Content-WissenTools und Tipps für TexterNeu: Strategische Bedeutung der Zielgruppe, der Unternehmensziele und der MarkeNeu: Customer Experience, Voice Search und Content-ModelleNeu: Content-Produktion für verschiedene Content-FormateNeu: Agiles ArbeitenUnd jede Menge neue, aktuelle Praxisbeispiele

Anbieter: Dodax
Stand: 22.09.2020
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Digitale Unternehmensführung
44,99 € *
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Im Zeitalter der digitalen Transformation spielen die interne wie auch die externe Kommunikation eine Schlüsselrolle in Unternehmen. Schließlich ist das Wissensmanagement mittlerweile mehr noch als das Produktionsmanagement ein entscheidender Faktor für die Wettbewerbsfähigkeit. Das Buch liefert Verantwortlichen in Unternehmen das Know-how, um die digitalen Medien als Mittel der Kommunikation mit internen und externen Kommunikationspartnern zu verstehen und exzellent einzusetzen. In ihren Beiträgen beleuchten die Autoren die digitale Transformation für verschiedene Managementbereiche im Unternehmen: Projektmanagement, Reputations- und Marketingkommunikation, Value-Chain-Management und Human-Resources-Management. Während die digitale Vernetzung die Abstimmungen im Projektmanagement wesentlich einfacher macht, da Mitarbeiter nicht vor Ort sein müssen, revolutionieren die Möglichkeiten des Internets mit sozialen Netzwerken und Plattformen die Marketingkommunikation. Nicht nur die Reichweite der Marketingaktivitäten erhöht sich enorm, etwa durch Verfahren wie Seeding, auch die Zielgenauigkeit der Aktivitäten kann durch Search Engine Optimization (SEO) oder Content-Marketing gesteigert werden. Beim Value-Chain-Management kann die Kommunikation über digitale Kanäle vor allem Prozesse optimieren und den Zugriff auf Informationen verbessern. Personalverantwortliche können ihr Recruiting optimieren, indem sie beispielsweise auf Online-Video-Rekrutierung setzen. Auch die elektronische Verwaltung der Personalakten bietet Optimierungspotenziale. Theoretisch fundiert und stets nah an der Praxis stellen die Autoren Ansätze vor, mit denen sich digitale Kommunikation in Unternehmen nicht nur zeitgemäß, sondern auch effektiv gestalten lässt. Ein Buch für Verantwortliche in Unternehmen, die ihr Management weiterentwickeln wollen und dafür auf die Möglichkeiten der digitalen Kommunikation setzen.

Anbieter: Dodax
Stand: 22.09.2020
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Praxiswissen Online-Marketing
48,90 CHF *
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Mit diesem Buch erwerben Sie umfassendes Wissen im Online-Marketing Wie gelingt profitables Online-Marketing? Diese Frage beantwortet Erwin Lammenett, Gründer einer renommierten Internetagentur, mit seinem Buch „Praxiswissen Online-Marketing“. Praxisnah und theoretisch fundiert erläutert er die gesamte Palette der Online-Marketing-Instrumente. Sie erfahren, wie Sie sie erfolgreich nutzen, welche von ihnen Sie sinnvoll miteinander kombinieren und wie Sie ein effizientes Controlling aufbauen. Angesprochen werden speziell: Führungskräfte und Mitarbeiter aus Marketing und PR Produktmanager und Unternehmensberater Dozierende und Studierende mit dem Schwerpunkt Marketing Alle Kapitel dieses Werks enthalten dynamische Servicelinks, über die Inhalte jederzeit und kurzfristig angepasst werden können. So können Sie sichergehen, dass Sie immer auf die aktuellsten Erkenntnisse im Online-Marketing zugreifen.   Die Instrumente des erfolgreichen Online-Marketings Zu Beginn blickt Erwin Lammenett auf die Veränderungen zurück, die das Online-Marketing seit dem Siegeszug des Web 2.0 erlebt hat. Er erläutert, was sich hinter dem Begriff Online-Marketing genau verbirgt und wie sich diese Definition von anderen Teildisziplinen abgrenzen lässt. Der Fokus des Buchs „Praxiswissen Online-Marketing“ liegt auf verschiedenen Teilgebieten dieses dynamischen Komplexes. Lesen Sie unter anderem mehr über: Affiliate-Marketing E-Mail-Marketing  Influencer-Marketing Suchmaschinenmarketing (SEM) Keyword-Advertising (SEA) Suchmaschinenoptimierung (SEO) Universal Search Amazon als Suchmaschine Preissuchmaschinen und Vergleichsportale Online-Werbung Facebook-Werbung Social-Media-Marketing Mobiles Internet und Mobile-Marketing Erfolgsdeterminanten Die neue Auflage berücksichtigt aktuelle Entwicklungen Viele Praxisbeispiele und -tipps entwirren das Beziehungsgeflecht der einzelnen Disziplinen. Alle Kapitel der vorliegenden 7. Auflage wurden komplett überarbeitet und das Werk umfassend erweitert, etwa durch:  ein Kapitel zum Thema Influencer-Marketing eine Anleitung zum Suchen und Finden passender Video-Creatives  einen Überblick über aktuelle Entwicklungen im Content-Marketing Mit diesem Buch erhalten Sie ein hoch aktuelles Werk mit Praxisbezug zum Online-Marketing. Erfahren Sie, wie der Einstieg in die Branche gelingt und welche Herausforderungen in Zukunft im Online-Marketing zu erwarten sind.

Anbieter: Orell Fuessli CH
Stand: 22.09.2020
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Dynamic Digital Marketing
44,90 CHF *
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8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers. Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer is an expert at making businesses and brands shine online. She is passionate about helping entrepreneurs and businesses maximise their digital marketing profits by developing digital skills which scale and grow their businesses and accelerate their success. Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do not know where to start or, worse, continue to spend time, money, and effort on strategies that fail to provide the best results for their investment. To remedy this situation, Dawn developed her multi-award-winning digital marketing framework, Dynamic Digital Marketing Model. Offering step-by-step guidance, this book shows you how to use this model to market your business online whilst transforming yourself into a proficient digital marketer. This must-read book will help you: * Gain invaluable insights on what works - and what doesn't - based on the author's 20 years' experience in digital marketing * Avoid pitfalls and missteps by implementing the same proven success strategies used by key influencers * Harness the power of search engine optimisation (SEO), social media, content marketing, online video, and more * Amplify your brand, cultivate customers, and increase profits * Incorporate e-mail marketing, customer analytics, strategic web design, and influencer partnerships in your overall digital marketing strategy Dynamic Digital Marketing: Achieve Your Digital Marketing Goals and Maximise Your Profits to Grow Your Business is an indispensable resource for business leaders, business owners, marketing and sales professionals, digital strategists and consultants, entrepreneurs, and students in business and marketing programmes.

Anbieter: Orell Fuessli CH
Stand: 22.09.2020
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Cocuklar Icin Web Tasarim Rehberi
21,90 CHF *
zzgl. 3,50 CHF Versand

Cocuklarimiz bu kitapta agirlikli olarak HTML Hyper Text Markup Language kodlama yapisi kullanarak nasil tasarimlar yapilacagini ögrenecektir. Böylece cocuklarimiz bilgisayar basinda gecirdikleri zamanlarini en verimli sekilde kullanacaklar, ayni zamanda görsel zekalarini ve düsünce sistemlerini oldukca gelistireceklerdir. Ortaya belirli calismalar cikardikca cocuklarimizin kendine olan özgüveni de olumlu düzeyde artacaktir. MEB müfredati ile uyumlu olarak hazirlanan kitabimiz lise düzeyinde bilisim teknolojileri alaninda egitim gören ögrenciler icin de kolayca anlasilir anlatimiyla oldukca yararli olacaktir. Özellikle web tasarim konusunda yeni baslayan bireylere profesyonel bir rehber olacaktir. - Web Tasarimi Nedir - Web Güvenligi - Web Tasarim Icin Gerekli Programlar - Sayfa Olusturma - Merhaba Web Tasarim Dünyasi - Büyükten Kücüge Yaziyorum - Gökkusagi Gibi Yaziyorum - Yazilari Süsleme - Hareket Eden Yazilar - Resimli Otobiyografi Olusturma - Ses ve Video Ekleme - Liste Elemanlari - Link Verme - Tablo Olusturma - Form Elemanlari - CSS Ögreniyorum - Class & ID Kullanimi - Youtube Videolari Ekleme - Iframe Ekleme - QR Kod Olusuturma - Telefon Numarasi Ekleme - SEO Search EngIne OptImIzatIon - Anahtar Kelimeleri Belirleme - Siteyi Hizlandirma - Favicon Ekleme - Google Search Console - SEOya Uygun Domain Secme - AMP Nedir - Domain & Hosting Islemleri - FTP Programi Kurma

Anbieter: Orell Fuessli CH
Stand: 22.09.2020
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Win the Game of Googleopoly
34,90 CHF *
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Rank higher in search results with this guide to SEO and content building supremacy Google is not only the number one search engine in the world, it is also the number one website in the world. Only 5 percent of site visitors search past the first page of Google, so if you're not in those top ten results, you are essentially invisible. Winning the Game of Googleopoly is the ultimate roadmap to Page One Domination. The POD strategy is what gets you on that super-critical first page of Google results by increasing your page views. You'll learn how to shape your online presence for Search Engine Optimization, effectively speaking Google's language to become one of the top results returned for relevant queries. This invaluable resource provides a plan that is universal to any business in any industry, and provides expert guidance on tailoring the strategy to best suit your organization. Coverage includes an explanation of the mechanics of a search, and how to tie your website, paid ads, online reputation, social media, content, images, and video into a winning SEO strategy that pushes you to the front of the line. The Page One Domination strategy incorporates all the ways in which you can beef up your Internet presence and online reputation. This book is a clear, straightforward guide that will knock down the silos of the Internet and teach you exactly how to integrate all aspects of content creation into a synergistic, SEO strategy. * Understand how search engines return results * Design an effective, all-encompassing SEO strategy * Create the content that gets page views and improves rank * Optimize social media and video as part of an overall SEO plan The rules of SEO are always changing, and following outdated rules can actually work against you, burying you at the bottom of the pile. This book will spark a paradigm shift in how you think about SEO and gives you the tools you need to craft a strategy tailored to your specific market. To be successful, you need to be on page one of Google, and Winning the Game of Googleopoly can show you how to get there.

Anbieter: Orell Fuessli CH
Stand: 22.09.2020
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